Services

Paid Media Management

Hands-on management of your paid media campaigns, built around thoughtful strategy, efficient spend, and long-term, sustainable growth. I work closely with you to ensure your campaigns are not only performing—but aligned with your broader business goals.

Support can span across Google, Meta, Pinterest, programmatic channels, and more, depending on where your audience is and what will drive the strongest return.

Scope of Support:

• Strategic Planning & Setup
  Development of a tailored paid media plan based on your goals, audience, and existing assets—ensuring every campaign starts with a clear direction.

• Campaign Creation & Optimization
  End-to-end setup and ongoing management of campaigns across platforms like Google Ads and Meta, with continuous optimization to improve performance over time.

• Audience & Creative Strategy
  Thoughtful audience targeting, keyword research, and guidance on ad messaging and creative—paired with ongoing A/B testing to refine what resonates most.

• Budget Management & Testing
  Careful budget allocation, pacing, and structured testing strategies to maximize efficiency and uncover new opportunities for growth.

• Performance Tracking & Reporting
  Clear, consistent reporting with actionable insights—so you always understand what’s working, what’s changing, and where to focus next.

• Strategic Guidance Beyond Ads
  Recommendations on landing pages, tracking setup, and conversion events when needed—ensuring your campaigns are supported by a strong overall experience.

Pricing:

Starting at $750/month
(Scope and pricing may vary based on platforms, spend and campaign complexity)

A comprehensive review of your current marketing performance, competitive landscape, and growth opportunities—designed to give you clarity on what’s working, what’s not, and where to focus next.

This is ideal for businesses looking to make more informed decisions around budget, channels, messaging, and overall strategy—without relying on guesswork.

Scope of Support:

• Performance Audit
  A detailed review of your current marketing efforts across paid and/or owned channels, identifying strengths, gaps, and areas for improvement.

• Competitive Analysis
  An in-depth look at your competitive landscape, including positioning, messaging, channel strategy, and potential areas of opportunity or differentiation.

• Channel & Budget Evaluation
  Assessment of where you’re currently investing—and where your budget could be more effectively allocated to drive stronger returns.

• Audience & Messaging Insights
  Evaluation of your targeting and messaging approach, with recommendations to better align with your ideal customer and improve performance.

• Funnel & Conversion Review
  Analysis of your customer journey—from click to conversion—to identify friction points and opportunities to improve overall efficiency.

• Strategic Recommendations
  Clear, actionable guidance outlining what to prioritize next, where to shift focus, and how to move forward with confidence.

Deliverables:

• A structured insights report

• Key findings and prioritized recommendations

• Optional walkthrough call to review and discuss next steps

Pricing:

Starting at $750 per project
(Scope and pricing may vary based on depth of analysis and business complexity)

Ongoing or project-based strategic support designed to help you make confident, well-informed marketing decisions as you grow.

Whether you’re refining your current approach or preparing for your next stage, I provide experienced guidance to help you prioritize the right channels, allocate resources effectively, and build a marketing strategy that’s both scalable and sustainable.

Scope of Support:

• Strategic Direction & Planning
  Collaborative development of a clear, focused marketing strategy aligned with your business goals, growth stage, and available resources.

• Channel & Investment Guidance
  Support in determining where to invest—across paid, organic, and emerging channels—based on what will drive the strongest return.

• Campaign & Initiative Planning
  Guidance on structuring campaigns, launches, and key initiatives to ensure they are cohesive, well-timed, and positioned for success.

• Performance Review & Optimization
  Ongoing review of marketing performance, with insights and recommendations to refine your approach and improve results over time.

• Funnel & Customer Journey Strategy
  Evaluation and optimization of your customer journey—from awareness to conversion—to create a more seamless and effective experience.

• On-Demand Advisory Support
  Access to strategic input as needed—whether you’re making a key decision, troubleshooting performance, or exploring new opportunities.

Deliverables (as applicable):

• Strategic roadmap or planning framework

• Ongoing recommendations and prioritization

• Session notes and action items following advisory calls

Pricing:

Strategy Session:
Starting at $350 per session

Ongoing Advisory:
Starting at $750/month

(Scope and structure can be tailored based on your needs and level of support)